We are extremely excited to announce that we have achieved our minimum target of $150k. Thank you so much to our 111 investors to date who can clearly see the true potential of The Shade, and how it will will revolutionise the hair colour industry in Australia. We have a week to go (offer ends Thurs. May 26th at 10pm), so for those interested in investing, now's the time. Have a great day! Craig

We are thrilled to have over 100 investors onboard who have invested in excess of $104k so far! A big thank you to all those who have invested so far! Our investment offer ends on Thursday May 26th at 10pm so don't leave it to the last minute if you are planning on investing. In light of the current mayhem in tech stocks, I read a couple of articles about Warren Buffett. He's a big fan of consumer goods, in fact he has made a fortune investing in easy to understand companies that sell some sort of consumer product. The consumer goods sector has the best returns over time, and the lowest volatility. Now is the perfect time to invest in consumer staple goods, like hair care products which are purchased over and over again. Hair colour is an essential product to many women (and men 🙂), this isn't a fad product. It's bought repeatedly, that's why we offer a subscription service and 73% of our revenue comes from repeat purchases. Time to get back to the fundamentals, businesses that sell consumer staples, are profitable and repeatable. That's The Shade to a T. As always, please contact me on 0409809063 or craig@theshade.com.au if I can answer any questions. Cheers! Craig