Overview
Smarter ingredients, easier and better home colouring!
The Shade was created as an alternative to costly, time-consuming visits to the salon, and supermarket boxes with their outdated ingredients. Our clients save time and money while colouring at home with smarter, healthier colour.
Our colours are Italian-made, salon-grade, cruelty-free, vegan and free from ammonia, PPD, parabens and phthalates, gluten and SLS, and backed by personalised colourist support which is available 7 days a week. We offer subscription or single purchases.
We have shipped over 65,000 Colour Kits, with 73% of our revenue from repeat purchases, and we have 1000+ 5-star reviews. Investment will allow us to add video consults, marketing assets, extend our product range, and improve the conversion of our website