About

Social Start-Up Labs is a full-service marketing and growth agency dedicated to helping purpose-driven businesses scale, build engaged communities, and attract serious investment. With a track record of raising over $15 million across Australia and the UK, the agency blends strategic marketing, compelling storytelling, and data-driven campaigns to deliver unstoppable momentum for startups and social enterprises. Recognised as a Business News Australia feature and a finalist for the Young Entrepreneur of the Year 2024, Social Start-Up Labs has established itself as a trusted partner in equity crowdfunding and growth marketing

Expertise

The agency specialises in equity crowdfunding campaigns and strategic marketing for innovative, impact-led brands. Their expertise includes:

• Campaign strategy and investor communications
• Equity crowdfunding offer documents and information memos
• Storyboarding and scripting for pitch videos
• Paid media advertising and digital growth (Meta ads, email marketing, content creation)
• Web design and landing page development
• Branding and graphic design
• Capital raising support and virtual CMO services

This combination ensures startups not only meet regulatory and marketing requirements but also capture investor attention with campaigns that resonate

Services and Deliverables

Social Start-Up Labs provides an end-to-end service model, covering every stage of a fundraising or growth campaign. Key deliverables include:

• Equity crowdfunding strategy, offer documents, and pitch decks
• Campaign creative: videos, graphics, and content for digital channels
• Marketing execution: ad management, email marketing, landing pages, and investor communications
• Branding and messaging alignment
• Ongoing support post-raise, including scaling growth strategies

The agency’s small, responsive team is known for fast turnaround times, tailored solutions, and cost-effective approaches.

Pricing Estimates

While pricing is tailored to each campaign, Social Start-Up Labs positions itself as a cost-effective partner, balancing premium expertise with startup-friendly flexibility. Packages can range from individual service support (such as ad campaigns or document creation) to full-service campaign delivery, depending on client needs.

Engagement Process

Engagement begins with strategy development, ensuring clarity on campaign goals, brand messaging, and investor positioning. The team then supports execution across marketing, design, and fundraising deliverables, with close founder collaboration throughout. Their process is designed to keep campaigns clear, practical, and impactful, even under tight deadlines.

Case Studies

• Escape This – Raised $1.3M via OnMarket.
• Box Divvy – Raised $1.1M.
• PhycoLife – Raised $1.18M.
• Nexba – Successfully ran campaigns across Birchal and Crowdcube.

These case studies highlight Social Start-Up Labs’ ability to manage both local and international campaigns, achieving strong funding outcomes for diverse industries.

Client Testimonials

Thibault Henry & Aria Wigneswaran, Founders at Bazaa

“Pippa and her Social Startup Labs team led our growth marketing with sharp strategy, creativity and total commitment, delivering great results. Highly recommended.”

Stephanie & Peter Kakris, Founders of ScreenCoach

“Pippa & Zac at Social Startup Labs supported us tirelessly with video scripting, design, ads, CSF documents, and more. We were so proud of everything we published, thanks to their efforts. Highly recommend!”

Pia Winberg, Founder of PhycoHealth

“With Pippa and Social Start-Up Labs at the helm, we slid elegantly and rapidly into a world of direct brilliance and execution. An invaluable asset and the secret sauce of our success in the campaign.”

Liam Kleyn, Founder of Grolia

“Social Startup Labs were fundamental to the success of our Kickstarter campaign. We would never have raised as much as we did without their services. Highly recommend!”

Team

The team is led by Pippa Smith, a strategist and creative director with deep expertise in crowdfunding and startup growth, and Zac Lochrin, a marketing and design specialist with a proven track record in delivering high-impact campaigns. Together, they bring a complementary mix of strategy, creativity, and execution, supported by a tight-knit collective of designers, marketers, and campaign managers. Known for their agility, creativity, and hands-on approach, the Social Start-Up Labs team has built a reputation for guiding founders through every stage of their fundraising and growth journey with precision and care.