About

‍Hunter is a brand accelerator for ambitious founders, venture capital firms, and growth businesses. We find the upside others miss, turning your brand into the lever that multiplies momentum, sharpens positioning, and drives measurable growth. From startup to scale to reboot, we help businesses move faster, grow stronger, and deliver lasting results.

‍Expertise

‍We specialise in building and transforming brands that accelerate business performance. Our work connects strategy with creativity to unlock commercial growth across sectors, particularly in consumer goods, lifestyle, and emerging tech.

‍Services and deliverables‍

• Brand Strategy & Positioning
• Brand Identity & Design Systems
• Packaging & Communication Design
• Digital Design & Websites
• Go-to-Market Strategy & Activation
• Brand Book & Culture Tools
• Creative Consulting & Brand Guardianship
• Brand Strategy & Creative Workshops

‍Pricing

‍Projects start from $25k, with scalable packages tailored to different stages of growth:

• Startup – $25k
• Scale – $50k
• Reboot – $90k

‍Engagement process

‍We work in three clear stages of methodology — Simplify, Humanise, Connect — blending strategic clarity with creative execution. Each engagement begins with a diagnostic dive into your business, followed by collaborative development and delivery. Our transparent structure includes an upfront commencement fee and fortnightly billing per stage.

‍Case studies

Ampersand Projects – Brand-Led Growth

Built the foundation for one of Australia’s fastest-growing independent drinks brands.Reframed positioning, developed identity, and built momentum from startup to national distribution and exit-readiness.

Result: Created brand equity that drove measurable business value and long-term recognition.

Sourci – Scale-Up Success

Repositioned sourcing and supply-chain disruptor Sourci for rapid scale. Delivered sharper brand strategy, modern identity, and a go-to-market system that aligned team and investors.

Result: Business grew from $1M to $43M revenue within two years.

salt&pepper – Retail Transformation

Helped lifestyle brand salt&pepper evolve from traditional homewares into a modern omni-channel experience.

Refreshed identity, clarified audience strategy, and delivered a new retail and digital presence.

Result: Strengthened brand presence, higher engagement, and stronger conversion across channels. They sold the business in April, 2025 to Global Retail Brands Australia (GRB)

‍Client testimonials‍

“Having a strong and consistent brand created a brand equity that travelled. Whilst we can attribute its impact in zeros to our bottom line, the real value to the business was intrinsic” - Alex Bottomley, Co-Founder, Ampersand Projects

“They’re extremely strategic and are willing to challenge the norm.” - Elissa Booth, Managing Director, Ocean Spray ANZ

“If you look at a before and after of our brand, you can clearly see where Hunter’s work started. It’s been instrumental to our success and continues to guide company decisions to this day. Hunter is on point.” - Lachlan Ward, CEO, ST Ali Coffee Roasters

‍Senior Leadership Team

‍Simon Hakim - CEO & Founding Partner. Over two decades of experience across marketing, advertising, and brand strategy. Simon combines commercial understanding with leadership insight to help businesses scale with confidence.

Matt Gibbins - Creative & Founding Partner. With a global creative background spanning Albion London, Wieden+Kennedy, and Fallon, Matt bridges strategy, culture, and creativity. His approach brings humanity, momentum, and meaning to every brand transformation.

Harrison Sarsfield - Design Lead. Brings over 8 years of branding and visual design experience, working across digital, packaging, and creative execution. He’s led design at Hunter since 2021, where he plays a central role in building scalable brand systems that balance craft with consistency.

Sophie Generau - Head of Finance. Has 30+ years of finance experience across Australia and France, including senior roles at AXA Investment Managers. She’s led financial operations at Hunter since 2010, overseeing accounts, payroll, budgeting, and compliance. She brings structure and commercial oversight to Hunter.