About

DL COMMS is Australia’s most experienced equity crowdfunding PR agency, with a proven track record of delivering high-impact campaigns that break records and exceed investment targets. Having managed over 65 campaigns and raised more than $49 million for clients, DL COMMS consistently secures national media coverage and investor attention. With 20+ years of PR experience and unrivalled industry connections, Director Drew Lambert personally leads every campaign, ensuring strategies are bold, effective, and results-driven.

Expertise

DL COMMS specialises in building awareness and credibility for equity crowdfunding campaigns through high-quality PR. With deep relationships across major media outlets and a strong history of coverage in TV, print, digital, and radio, DL COMMS creates the momentum that fuels investor confidence. The agency’s expertise lies in:

• National TV, print, and digital media coverage
• Storytelling and messaging that drives investor interest
• Campaign strategy for FOMO and cut-through
• Media relations for challenger brands and disruptive ideas

Services and Deliverables

DL COMMS provides a tailored PR service that amplifies equity crowdfunding campaigns. Core deliverables include:

• PR strategy and campaign planning
• National media engagement and coverage across major outlets
• Story development and press materials creation
• Ongoing media management during live campaigns
• Investor awareness and brand positioning support

Pricing Estimates

All campaigns are scoped individually, with pricing dependent on the target raise, campaign length, and complexity of media requirements. DL COMMS provides transparent packages and remains focused on maximising return on PR investment.

Engagement Process

DL COMMS typically begins work three months prior to campaign launch, allowing time to refine brand messaging, secure media interest, and build momentum. The process is highly collaborative, with Drew Lambert working directly with founders to unearth stories that media outlets want to report on.

Case Studies

Montu – $3.5M raised in 2021, the second largest single raise in Australia, contributing to a $5.5M combined result.

Birchal – $3M raised in just one hour, the second fastest equity raise in Australian history, driven by DL COMMS PR.

Naked Life Non-Alcoholic Drinks – $3M raised in 2023, setting an industry record.

Threadheads – 6,911 EOIs and 2,544 investors, the second highest in Australian equity crowdfunding history.

Client Testimonials

“He is the most well connected, hardest working, creative, loveable person to work with. No one hangs up on Drew. Journalists wait for his call because he always has a good story for them and they respect him.” – Renee Bunster, Founder of Bunsters Hot Sauce

“Drew is a PR machine, able to get coverage of even the most hard to get categories (not that beer is one of those!). Drew did great work driving the PR of our crowdfunding campaign for Beer Cartel.” – Richard Kelsey, Co-Founder of Beer Cartel Online Retail

“Drew is the most competent PR agent I have ever worked with. He put our other PR agents to shame (so much we got rid of them) and we're looking forward to working with Drew on an ongoing basis.” – Anna Ross, Founder, Kester Black

“Instead of sending us packing, he got us nationwide coverage across literally every major news outlet in Australia and beyond. For us, I could safely say that without Drew, our campaign would most definitely have failed.” – Eugene Cheng, Founder and CEO of The Sneaker Laundry

“Because of Drew we received numerous print and television exposure throughout our campaign and as a result we set Australian records with our crowdfunding campaign. Honestly, if you're after a PR agent, Drew will do an incredible job for you and will leave no stone unturned to get you the best results possible.” – Marcus Siegel, Co-Founder of Threadheads

“He knows exactly how to get media excited about his stories and works his magic to make it happen. We were on Channel 7, Channel 10, Apple News, Herald Sun, The Daily Mail, Business Insider, news.com.au... just to name a few.” – Jenny Le, Founder of Bubble Tea Club

Team

DL COMMS is led by Drew Lambert, a senior PR strategist with over two decades of media and communications experience. Unlike other agencies, every campaign is personally managed and executed by Drew, ensuring bespoke counsel, agility, and efficient delivery.