About

Compound Media is a specialist paid digital advertising agency focused on equity crowdfunding (CSF) and growth-stage capital raises. Running full-stack ad campaigns, email campaigns and a lite PR offering for Australian companies raising capital. Built and led by one of the most experienced CSF ads operators in the country - two and a half years driving advertising performance at Birchal, shaping the CSF advertising landscape, overseeing approximately $80M+ and directly managing advertising for companies raising combined $32M+.

Expertise

Our expertise is based off 8 years of Meta (FB & IG) advertising with knowledged gained from all industries and niches applied specifically to CSF campaigns over 3+ years. Daily monitoring every campaign run on Birchal for 2.5 years and driving the ship for ~34 campaigns. We understand the specific levers to drive performance for a raise - the compressed five-week window, the EOI-to-investment funnel, and the platform mechanics - and we apply hundreds of campaigns' worth of best practice to convert attention into committed investors.

Briefs, creative direction and iteration are driven by data, not guesswork.

Services and deliverables

• Campaign strategy and performance planning
• Expression of Interest (EOI) ad campaigns
• Investment offer ad campaigns
• Static ad design creation
• End-to-end ad account setup, management and optimisation
• Ad copy and creative direction (video production aside)
• Budget pacing and spend management
• Audience targeting and testing
• Analytics, reporting and performance insights
• Post-campaign growth advertising

Pricing estimates

We charge fairly, with honest, transparent pricing and clear scope agreed upfront so there are no surprises. Our focus is on driving the best possible return on ad spend for your raise - leaving no stone unturned in getting you to target and beyond.

Engagement process

We work as an extension of your team across the full life of the raise, managing your paid advertising end to end through four phases:

1. Pre-campaign planning — Initial meetings, understanding your business, and pulling together what we need to get started. We advise on any questions and provide next steps for technical setup.
2. Expression of Interest (EOI) — Full management of your ads for the EOI campaign: setup, optimisation, ad copy, creative where applicable, and real insights focused on the actions we can take.
3. Investment offer — Full management of your ads for the investment offer campaign: setup, budget pacing, optimisation, ad copy and creative.
4. Post-campaign — If you want to keep leveraging paid advertising after the raise, we help build a growth system to reach the goals set out in your campaign.

Throughout, we run the same proven system: define the performance goal that matters most, test and refine creative and audiences in market, then stabilise and scale what works — holding efficiency as platforms, creative fatigue and market conditions shift.

Case studies

We have supported a wide range of Australian companies across agribusiness, cleantech and sustainability, FMCG and beverages, property and fintech through successful equity crowdfunding campaigns — 34 raises and $32M+ raised in total.

Selected campaign highlights:

• Cannaponics — $5.18M raised | 1,037% funded
• Medigrowth — $3.45M raised | 689% funded
• Naked Life — $3.18M raised | 424% funded
• Fremantle Seaweed — $1.27M raised | 832% funded
• RecycleSmart — three raises, each over $1M

Client testimonials

"We've done three raises with Compound Media — each over $1M — and the strategic thinking and performance insight steered every one. Not just ad management; real leadership." — Giorgio, CEO, RecycleSmart

"Ben Michowski is a gun." — Matt Vitale, Co-founder & CEO, BirchalTeam

Team

Compound Media is led by Ben Michowski, one of Australia's most experienced CSF advertising operators. Ben spent two and a half years leading advertising performance at Birchal - Australia's leading equity crowdfunding platform - running the EOI-to-investment playbook behind raise after raise. The agency pairs senior paid-media execution with hands-on partnership, working as an extension of each client's team throughout their campaign.