Partner type: 
Digital Marketing
Specialty:
Branding
Marketing Strategy

Name: Dean Hazelgrove

Email: dean@collectiveobjective.co

Phone number:

Collective Objective

About

Collective Objective is a certified B Corp strategic branding and design studio harnessing creativity as a force for good. The team works with purpose-driven businesses, organisations, and communities to build brands that make a measurable positive impact on people and the planet. With a belief that design and creative thinking can drive meaningful change, Collective Objective helps clients define their purpose, connect with audiences, and activate brands that inspire progress.

Expertise

Collective Objective’s expertise spans brand, culture, and impact, integrating strategic insight with creativity to deliver purposeful design outcomes. Their work includes:

  • Brand insight, strategy, and positioning
  • Verbal and visual identity systems
  • Brand architecture and guidelines
  • Culture strategy and EVP development
  • Leadership, team coaching, and workshops
  • Impact strategy, stakeholder engagement, and materiality assessments
  • Theory of change and sustainability reporting

Impact and Approach

As a proud B Corp Certified business and member of 1% for the Planet, Collective Objective embeds social and environmental responsibility into everything they do. Each client partnership is assessed against the UN Sustainable Development Goals to ensure alignment with broader positive impact principles. The studio uses design as a catalyst for regeneration, inclusion, and equity, empowering brands to do good and grow well.

Clients and Collaborations

Collective Objective partners with pioneering organisations across education, sustainability, the arts, and conscious business. Their collaborative approach has supported brands in redefining their identities with heart, purpose, and global relevance.