Campaign Update: Strengthening Our Place in the Industry
The People’s Plant team were busy last weekend engaging with industry leaders at the Australian Medicinal Cannabis Association (AMCA) / United in Compassion (UIC) Australian Medicinal Cannabis Symposium (Conference)—a key event shaping the future of medicinal cannabis in Australia.
Rebecca and Ben attended the three-day conference, where The People's Plant's very own Emily Rigby played a central role as an organiser, presenter, and moderator. Emily’s leadership in the industry continues to be a huge advantage for The People’s Plant, and her alignment with our Opti-Grow™ methodology reinforces our position as serious cultivators who are driving innovation.
On the Friday, Ben, Bodhi, Chris, and Angelo took part in the first-ever ACC Australian Cannabis Cultivators Day (of which Emily is Chair, Founder and training day organiser), where they shared and learned best practices alongside other industry growers. Collaboration like this is new in the industry, but it’s essential for raising the bar in Australian cultivation standards—and The People’s Plant is at the forefront.
We’re building not just a business, but a movement—and being recognised in industry circles is a key step in cementing our place as leaders in the space. Exciting times ahead! 🌱