Overview
SHÉ - A new voice in Australian Fashion
SHÉ is a Melbourne-made womenswear brand that blends contemporary design with timeless elegance. Founded by Courtney McGregor in late 2020, SHÉ is a celebration of luxury, craftsmanship, and modern simplicity.
We create pieces that empower women to feel confident and sophisticated, offering fashion that transitions seamlessly from day to night and from one occasion to the next. Our pieces are ethically made in Melbourne from predominantly deadstock fabric.
SHÉ operates as a direct-to-consumer fashion label, supported by both brick-and-mortar retail and scalable online channels. Our model is built on premium product sales, a lean cost base, and repeat customer loyalty.