PARK X FIFA21 What a milestone moment in PARK history! We launched our partnership with EA Sports and FIFA21, the largest sports video game on the planet (30 million downloads in the first week). We will be all across the game for the month of November, with players able to play in PARK clothing, in our specially designed stadium and with our unique 'one for one' football. And we are bringing our special impact model to the gaming world by giving players an easy way to create real world impact just by sharing their best pass #parkpassaball. Together with EA we have already donated the first 2000 balls and we're aiming for 10,000 by the end of the month. The response so far has been incredible, with the global football community getting behind our mission. Check out our launch video below and get involved with the campaign @park_ssc

On Australian Standfirst, I had a great chat with Adam Vise from Birchal to talk about all things PARK and the incredible collaborations we've had recently. Thank you for the opportunity and support here from Australian Standfirst to share the message and importance of businesses doing good for the world. Watch the full video here: https://www.youtube.com/watch?v=7Q8MeczU-qM&feature=youtu.be