5 reasons Jack Stillman will succeed where others won't. 1. We operate in a niche market place: Motorcycle lifestyle gear. Our designs are made for this tribe (but not exclusively). So we always know who they are and where to find them. It's also an under serviced sector of the market; luggage and riding bags. Think niche brands like Deus Ex Machina, Rip Curl Surf gear, Santa Cruz etc 2. In service to point number 1, our designs are unique. As far as we know, we are the only company in the world that makes durable bags that are specifically designed to look better with age and that come with fittings for motorcycles (and bicycles and wheelchairs). 3. We design and make our products in-house. That means we have outstanding margins - 2.5 times better than most retail businesses. This means we get excellent retail returns and can still make outstanding profits from wholesale sales. Think Cotton-on, RM Williams, Zara etc. 4. Our branding makes us attractive to longterm customers. Creating a brand that really engages with a community is not easy. Jack Stillman has been growing and improving its brand story since 2014. An engaging brand is 50% of the value of a company . "Your brand is the single most important investment you can make in your business" - Steve Forbes. 5. We won't give up until we realise our dream of being an iconic Australian Brand with a global reach. We are a family business and we are determined. Imagine if we're succesful in 10 years time. Will you kick youself for not investing when you had the chance?

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