Strategy, execution and measurable return - our marketing approach. At goodMix, we’re still out there every weekend at markets, in stores, at conferences and always listening directly to customers and retail partners. That ground-level insight has always shaped our values, our products, and the way we grow. Behind that, there’s structure... One of the decisions I made early was to separate marketing strategy from execution and bring the very best people into each role. Anne Stubbs 'Brisbane Small Business Marketing' has worked alongside goodMix for many years and leads our overall marketing strategy, brand tone and channel focus. She keeps the team clear on who we’re speaking to, where we show up, and how success is measured ensuring decisions are driven by data, not guesswork. Execution is led by Saxon, Jake and the team at 'Gravitate Digita'l, who bring best-in-class capability across eCommerce growth, paid media, lifecycle marketing and analytics. Their strength is disciplined performance knowing what to scale, what to pause, and where returns are strongest. Today, our marketing capital is deliberately deployed into the channels delivering the highest and most measurable ROI. Additional investment in SEO and emerging AI-driven discovery platforms such as ChatGPT, Gemini and Perplexity represents a clear opportunity as we continue to scale. - Clear insight from the front line. - Disciplined strategy behind the scenes. - Responsible capital deployment as we grow. Best, Brad

Have you got any questions? As we said in our webinar, we want to treat our investors exactly like we treat our consumers - staying close to them and listening. So, if you have any questions, please post them in the Birchal "Got a question" section of our Investment page and we will respond ASAP. Just as a reminder from the webinar about why we think goodMix is a strong investment opportunity: Solid recent growth and scale: $1.5m in Revenue for the 6 months to 31 Dec 2025. This is 14% growth on the same period last year. $2.8m for the full financial year ending 30 June 2025. We've already solved the major trip hazards for small start-ups: brand position production capacity product innovation exec team hires. $9.84M pre-money valuation (approx x3.5 Revenue). Thanks for considering an investment in our business. Our webinar link is attached here and there's a great Q&A at the end of the session. But if you have any questions at all, please reach out. Thanks, Howard.