Hi everyone!
Thank you so much for your support so far; we're really excited about what the future holds, now that we're achieving more and more wonderful results.
SALES UPDATES
On Monday we received a call from IGA Romeos - they've decided to range us in every one of their NSW stores. This is a huge win for us as IGA Romeos is a leader in the IGA/Metcash network and many other independents look to them for product range inspiration. As a result. we've had more and more interest from major tier 2 retailers in South Australia and NSW.
— Woolworths meeting is on Monday and I'm deep in preparation for our presentation
— We're still refining product for the children's range for three major national retailers - it's a very exciting opportunity for us, as we'll be presenting our entire range
— Met with a national supermarket sales team, HQ in WA on Tuesday. Our next step is to set newer sales targets that take into account their 70-strong sales, promo and merch team. They cover major supermarkets, Independent Grocery Groups and Health Food chains around Australia. This is another significant win.
MEDIA
Yesterday, I was interviewed by ausbiz/Startup Daily (forward 28 mins into this video) and we spoke for 7 mins about the company strategy and the immediate opportunities in front of us.
Business IT magazine
https://www.bit.com.au/guide/breakfast-cereal-technology-with-a-hint-of-religion-and-forthcoming-nfts-564913
Retail World magazine
https://2f2a5d8bb53ed25c1263bbe02104ff3f.tinyemails.com/433df939deb6888b553b0c065636dddb/a079622a4bcd04c8a418fe72ad6af811.html
ausbiz (fast forward to minute 28)
https://2f2a5d8bb53ed25c1263bbe02104ff3f.tinyemails.com/433df939deb6888b553b0c065636dddb/e63636ca7c604ae04c9a7fe6ee4183d3.html
PRODUCT LAUNCHES
We're going to soft-launch our new kid's range early next week. As mentioned in previous updates, we were going to launch this brand later this year but the level of interest in the brand, design, product and engagement strategy has been extraordinary.
SALES & DISTRIBUTION
In past updates, I've noted the conversations we're having and it's getting more and more exciting with our Woolworths meeting next Monday, 31 May. CostCo is coming up soon! We've locked in:
* A national distributor
— team of 15 sales people, supplementing our efforts
— distribution around Australia, except WA
— warehousing
* A national sales company
— team of 70 sales people around Australia
— merchandising
— in-store promotions
*Alt Saints cereals (in stores next quarter)
— Foodworks
— IGA Romeo - ALL NSW STORES
— QE Food stores
* Waiting on confirmation from:
— Go Vita
— Foodland (SA)
In early discussions with:
— Woolworths
— CostCo
— Harris Farm Markets (Dino X Dino)
MARKETING
Yesterday, I met with AnalogFolk in Surry Hills (NSW) - a brilliant, multi-award winning independent agency; we're aligned at many levels and I'm excited to progress to the next steps with them.
SUMMARY
This is a huge vision to undertake and one that is important to me and, hopefully, the world. For anyone who knows me, knows that I love meaningful education and storytelling. With the volume of information available, it will be simple, engaging, non-dramatic and non-judgemental stories that will bring us together to trigger positive change.
I'd love you to join us!