About

Growthworks helps founders accelerate their raise by attracting, engaging, and converting investors through expertly executed communications. Acting as an extension of your campaign team, Growthworks provides senior-level strategy and execution across messaging, copywriting, and digital engagement to maximise raise outcomes.

Founded in 2021, Growthworks specialises in marketing strategy, investor communications, and performance-driven campaigns. Their team brings decades of experience in eCommerce, customer engagement, and loyalty, now applied to the unique challenges of equity crowdfunding.

Expertise

• Investor value proposition development
• Campaign strategy & messaging
• Offer & campaign copywriting
• Investor email engagement
• Creative & content
• Performance analytics

Services and deliverables

• Section 2 offer document copywriting (excluding financial/legal)
• Investor-facing company page content on Birchal
• Email campaign framework and copy (pre-raise, live campaign, final push, post-raise)
• Full-service email management: platform integration, segmentation, design, scheduling, and optimisation
• Paid digital ads (Meta, Google, TikTok) for awareness, EOIs, and investor acquisition
• Content production (product photography, video, founder storytelling, creative ads)
• Campaign performance tracking, optimisation, and detailed investor engagement reporting

Pricing estimates

• Campaign strategy & copywriting – $2,750 ex. GST
• Email copywriting (client executes) – $2,950 ex. GST
• Full-service email (strategy, copy, execution, optimisation) – $5,950 ex. GST

Additional creative, advertising, and content services are available on request, tailored to the scope and fundraising goals.

Case studies

• Our Cow - Across two highly successful CSF campaigns, Our Cow raised nearly $4.5 million from over 1,500 investors, far surpassing its targets and setting Birchal records with $1 million raised on Day 1 of the 2023 offer. Growthworks’ full-service campaign strategy leveraged Our Cow’s strong brand, loyal community, and rapid growth to attract investors and accelerate the company’s mission to transform the future of food and farming in Australia.
• Vanessa Megan - Successfully raised almost $520,000, achieving Vanessa Megan’s capital raise goals while also driving record online sales and brand engagement during the campaign period. Growthworks’ full-service management across strategy, creative, ads, and investor communications was instrumental in delivering a fast, high-performing raise and significant business growth momentum.
• Level Lemonade - Successfully raised over $650,000, driving record sales and nationwide brand recognition for the Australian sports drink. Growthworks’ strategic management across creative, ads, and investor communications delivered a high-impact campaign that balanced strong results with a lean, scale-up-friendly budget.
• MyDriveHero - Raised over $300,000, surpassing the campaigns' projected range and hitting its minimum raise target in just 17 minutes. Growthworks’ strategic and data-driven campaign delivered exceptional investor engagement and visibility, helping the early-stage tech startup fast-track growth and solidify its position in the road safety technology sector.

Client testimonials

"It's like a dream working with Growthworks! They brought strategy, clarity, and cared about the numbers as much as I did. They gave me space to scale and our sales grew 5% week on week." - Bianca Tarrant, Co-Founder, Our Cow

"If you're growing a consumer brand, you'd be mad not to call them. They're like the coach your brand needs." - Blake Robinson, Co-Founder & Managing Director, MyDriveHero

"We could not have done it without you. You've been invaluable partners, and we're beyond thrilled as our strong marketing funnel drives growth." - Derek Oliver, CEO, Vanessa Megan Skincare

"Your executional excellence was outright impressive. You helped us make a giant leap forward." - Chrish Graebner, Founder, Level Lemonade

"It's the single most valuable thing I've done to grow my business. Great results, incredible team, and just so easy to work with." - Gail Thiele, Co-Founder, Springroll Gold

Team

Growthworks is led by two senior marketers who directly support every CSF campaign:

• Katherine Faraker, Co-Founder – 15+ years’ experience in eCommerce and customer retention (Youfoodz, BCF), specialising in CRM, lifecycle automation, and persuasive campaign content.
• Michael Barnard, Co-Founder – 20+ years’ marketing experience, formerly General Manager & Co-Founder of Customology. Michael has driven growth for HelloFresh, Foot Locker, Specsavers, Michael Hill, and Youfoodz, and brings expertise in performance marketing and scalable customer systems