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The Good Seed Kefir  Logo

Transforming the Soft Drink Market

Food & Beverage

Carrum Downs, Melbourne, VIC 3201

E.S.I.C.

Offer

CSF

Seed

$436,475.00

raised by 151 investors

Min target

Maximum target hit!

CLOSED ON

26 May 2022

Overview

Champions of Better Gut Health

Ivy Ong & Adrian Soon brewed their first batch of Water Kefir, a probiotic drink like Kombucha, in their kitchen back in 2016. A shared kitchen and 2 factory upgrades later, they’re on an even bigger mission -  to champion gut health for all.

Their newest range, Sorted, is a cheeky brand that aims to make achieving better gut health more delicious and fun. In the 4 months since launch in November 2021, Sorted has developed an almost cult-like online following on social media.

We believe Sorted is an evolution of the soft drink category, helping everyone meet their daily dietary fibre needs. It brings together exceptional flavours, fun brand vibes and better health, packaged neatly in a refreshing can.

Meet the team

Directors

Sales & Marketing

Production & Logistics

Advisors