On-Demand Fashion Marketplace = Zero Waste & Ultimate Fit

Simple Chic is leading the way in solving two of the fashion industry's biggest problems. Serving the untapped market of women which continue to be excluded from accessing fashion labels due to size limits, and solving fashion's over-production and waste.

We are a new business model and digital platform democratising and regenerating women’s fashion. Our business model is built on the dual foundations of an on-demand economy and circular economy principles.

Simple Chic's innovative digital platform connects women with local women-led designers and artisan makers who are ready to serve an untapped market of women seeking inclusion whilst eliminating fashion's impacts on women's issues and textile waste.