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Reshaping the $60BN sexual wellness market for this century

Consumer Goods

Melbourne, Australia

CSF

Expression of Interest

Always consider the general CSF risk warning, and the offer document before investing.

CLOSED ON

8 December 2025

Overview

Normal

Normal is a modern Australian sexual wellness brand, giving everyone the tools for a lifetime of great sex through beautifully designed products, free inclusive online sex education and conversation-shaping research.

Normal is growing 60–70% yearly, with 40,000+ customers and nearly $6M in sales to date - plus a 200K+ social following, sex-ed content with tens of millions of views, and partnerships with top creators like Abbie Chatfield and Hannah Ferguson.

Now they're raising external funding for the first time to accelerate their next phase of growth - investing in B2B retail distribution, new repeat-purchase product lines, key hires and more iconic creator collaboration products.

Meet the team

Directors

Management

Sales & Marketing

Operations & Support