A grocery store that actually knows its farmers.

FarmThru is a new kind of grocery store: farm-direct, regenerative, and priced for everyday families. We connect households directly to the farmers growing their food. Customers order online, then either collect from our Brookvale hub in a 5-minute drive-thru pickup or get it delivered. There is no membership fee, no supermarket markups, and every product traceable to the farm that produced it.

We launched in late 2025. In five months, our monthly revenue has more than doubled, with an average basket of $186. This isn’t discount grocery. It’s clean, quality food with transparency at fair prices, and our customers keep coming back. Over 75% of orders are hub collections, which is exactly the model working as designed. We’re also set to feature on ABC Australian Stories in May 2026.

Australian grocery is a $140B+ category where Coles and Woolworths together hold around 65% of market share (ACCC, 2025). Grocery prices have risen 24%+ in five years (ABS, 2024), the ACCC has both major chains in Federal Court over alleged misleading discounts, and household supermarket switching is at multi-year highs (Roy Morgan, 2024). The timing for a genuine alternative has never been better. Our near-term target: open a second Sydney hub and reach breakeven across both sites.